Building on 135+ years of innovation

Founded in 1875 and proud to be the first to launch a safety razor in the US, Personna has a long history of leading the way in wet shaving. Now part of the Edgewell Personal Care Group, our commitment to quality and innovation is stronger than ever as we continue to expand our range of wet shaving products.

Our passion for delivering a superb shave is matched only by our enthusiasm for service. We pride ourselves on being flexible and responsive to retailer and customer requirements. We work closely with our partners to ensure we always offer innovative shaving solutions that will meet business objectives by exceeding consumer expectations.

Now under the Schick Wilkinson Sword umbrella, Personna is uniquely positioned to take Private Label wet shaving to the next level. Below are just a few of the benefits our Personna team has realized as a part of the Edgewell organization:

  • Access to quality standards and processes of a branded wet shaving organization
  • Additional technical resources including IP, legal, new technology
  • Category, Consumer and Shopper Insights
  • Greater potential for customization
  • Company History

    Learn about Personna’s 135 years of experience in producing quality blades and innovative hair removal razors.

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  • Careers

    Interested in working for a great company? Search for current openings.

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  • Edgewell Personal Care

    Learn about our parent company!

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